2006 Voter Education and Outreach Subcommittee Meeting Minutes

Lynda Roberts, Registrar of Voters, Elections


September 22, 2006

Registrar of Voters
Voter Education and Outreach Subcommittee Meeting
September 22, 2006


The Voter Education and Outreach to Low Turnout Populations Subcommittee of the Election Advisory Committee met on September 22 and decided to look at the following issues:

Identify precincts in which voter participation is lower than the countywide average turnout – 89.5% in the November 2004 General Election.

Identify precincts in which 3% of the voting age population speaks a primary language other than English.

Based on information gathered, will look at best practices in voter outreach and education used by other counties and determine a program for Marin County. Timeline for developing program is June 2007 for use in the November 2007 election.

In meantime, and for the upcoming election, ROV will be working with Grassroots to provide education and information about the voting process.

September 11, 2006

Registrar of Voters
Voter Education and Outreach Subcommittee Meeting
September 11, 2006, 4:30 p.m.


A meeting of the Election Advisory Committee’s Subcommittee on Voter Education and Outreach to Low Voter Turnout Populations was held on September 11, 2006, at 4:30 p.m. in the Registrar of Voters’ office. Present were: Anne Layzer, Greg Brockbank, Donald Pino, Shirley Graves, Steve Burdo from Grassroots, and Elaine Ginnold, Registrar of Voters.

Subcommittee members discussed the need to identify the locations of low turnout populations and determine the types of outreach and education needed to increase voter participation in these precincts.

Ms. Ginnold to get a report of the turnout by precinct from the past 3-5 elections and identify the 10-20 lowest and highest turnout precincts (high and low turnout will be measured by the average turnout in those elections). The Subcommittee will look at high turnout precincts to determine the factors that could influence turnout in those areas and the factors that could be exported to precincts with lower turnout.

The Subcommittee also expressed interest in determining the minority language needs for election information and targeting those communities where such assistance is indicated. Ms. Ginnold will see if census data can be made available by precinct and ethnicity to determine the locations of populations in the County that may need language assistance.

Other actions the Subcommittee discussed are:

Review the ROV website and make suggestions for enhancing it.

Put phone number on election material for persons who speak Spanish and Vietnamese to call to get assistance with the material. Provide translated information on deadlines.

Train bilingual people to train voters in their communities.

Try different ways of reaching low turnout populations, such as posters, going door to door, mailings; providing information at public events and churches. Grassroots may be able to incorporate a question on the need for voter education and assistance in their survey.

Ms. Ginnold distributed a letter from the Secretary of State regarding mock elections that the SOS will be conducting in schools before the November election. Subcommittee members suggested reaching out to the Youth Commission on mock elections and the student poll worker program; talking to superintendents about mock elections; and seeing if Social Studies teachers are incorporating information on elections in their Civics classes.

Subcommittee members agreed to gather information on the need for voter outreach and education and then to develop a plan during the first quarter of 2007 that could be implemented by the November 2007 election.

The meeting adjourned at 5:30 p.m. The next meeting is scheduled for Wednesday, October 4, at 4:30 p.m. at the Registrar of Voters’ Office.