Communications

Matthew H. Hymel, County Administrator
Collage of photos displaying the Marin Civic Center, a woman being interviewed by a television reporter, a man taking photos, a written report, and a news release.

The Public Communications Division is responsible for increasing public awareness, community engagement and building trust with the public through the County’s communication efforts per the Public Communications Plan.  

The division is responsible for creating and disseminating information and news about the County government, responding to media inquiries and leading community engagement initiatives. The division helps coordinate departmental outreach efforts including the production of news releases and video public service announcements, maintaining content on the County home page, overseeing social media accounts, leading communication training sessions and ensuring consistent branding per the County Identity Style Guide.

During times of crisis, the Public Communication division becomes an integral part of the Emergency Operations Center staff in disseminating urgent information that could potentially save lives.

For any questions or comments regarding communication from the County Administrator's Office or any other department, please contact Laine Hendricks, Public Information Officer, at (415) 473-7496.

 

Resources and Reports

Meet Our Team

Laine Hendricks, Public Information Officer

Laine has served as County of Marin’s Public Information Officer since 2016.  As PIO, she is responsible for leading and strengthening internal and external countywide communications and enhancing public outreach.  Her specialty focus is in outreach strategy, crisis communications and digital media.  Laine studied Mass Communication and Journalism at California State University, Fresno. She has more than a decade of experience in public relations, supporting non-profit and not-for-profit organizations focused on social service, health care, and environmental causes. Most recently, she served for seven years as Public Relations Director for The Salvation Army, Golden State Division.  Laine has lived in the Bay Area since 2009 and is an active member of Rotary International. What spare moments are not devoted to volunteering with Rotary are spent snowboarding, skiing and sampling the cuisine of the North Bay. In a past life, Laine was a nationally ranked equestrian athlete for Fresno State University, earning top 5 finishes at both the NCAA and Intercollegiate Horse Show Association championships.

Brent Ainsworth, Public Information Specialist

Brent Ainsworth joined the County of Marin in 2013 after a 24-year career in local journalism. As a Public Information Specialist, he is charged with improving all forms of public information on behalf of the County such as news releases, social media, video public service announcements, photography, media relations and employee media training. He started his career on the San Jose Mercury News sports staff during his final two years of journalism studies at San Jose State University. He served in sports and news roles at the Santa Cruz Sentinel for nine years, followed by 13 years in various reporting and editing positions at the Marin Independent Journal. Just prior to joining the County of Marin, he covered Novato for Patch.com for 2.5 years. A resident of Marin since 1997, he has volunteered for many civic events and organizations such as the Novato Festival of Art, Wine & Music, the Novato Fourth of July Parade, Novato’s City Birthday Party, and the Nostalgia Days classic vehicle show. His claim to fame is working on the equipment staff for the San Francisco 49ers in the mid-1980s.

Awards and Recognition

City-County Communications and Marketing Association

2018 Savvy (1st) 2016 Marin At A Glance (Category: Printed Publication)
2018 2nd 2016 Marin At A Glance (Digital Interactive Report)
2018 3rd           2016 Marin At A Glance (Promotional Video)
2018 3rd           Video: “Wall Fire: Voicemail from a Thankful Resident(Best use of Facebook)
2018 3rd           Video: “Wall Fire: Voicemail from a Thankful Resident(Most Creative Activity with Least Dollars Spent)
2017 3rd ¡Viva Marin! Latino Health in Marin: A Data, Policy & Action Guide. (Printed Publications - Report)
2015 Savvy (1st) Video: “Youth Working for Change(One Time Special Programming)
2015 Savvy (1st) Marin County Parks photo essay (Photography)
2015 2nd

Video: “Recovery Is Possible(Promotional Video)

2014 Savvy (1st) Identity Style Guide (Branding / New Logo)
2014 Savvy (1st) Video: “5 Things You May Not Know About the Marin County Library(Promotional Video)
2014 3rd Video: “A Story of Restorative Justice” (One Time Special Programming)

California Association of Public Information Officials

2019 Epic (1st)
2018 State of the County Report (Category: Video Production: Long From)
2019 2nd
2018 State of the County Report (Internal Communications)
2018 Epic (1st) Marin At A Glance Annual Report (Annual Report)
2018 Epic (1st) "Know the Risks" Poster: RxSafe Marin (Graphic Design)
2018 2nd Video: “Wall Fire: Voicemail from a Thankful Resident” (Social Media)
2017 2nd ¡Viva Marin! Latino Health in Marin: A Data, Policy & Action Guide. (Special Purpose Publication)
2017 3rd 2016 State of the County Report (Internal Employee Messaging)
2016 1st Marin County Parks photo essay (Photography)

 

Hermes Creative Awards - Association of Marketing and Communications Professionals

2019 Gold
2017 Marin At A Glance Report (Category: E-Annual Report)
2018 Platinum Video: “2016 Marin At A Glance” (Video - Government)
2018 Gold 2016 Marin At A Glance Report (E-Annual Report)
2018 Gold Video: “Wall Fire: Voicemail from a Thankful Resident” (Social Media - Video)