San Rafael, CA – The 2019 Marin County Fair, with its theme of Over the Moon, took home 42 individual achievement awards including both Featured Program awards at the recent Western Fairs Association (WFA) annual conference in Reno, Nevada.
Active participation by visitors young and old help make the Marin County Fair an inclusive cultural event.
The WFA, a 150-member trade association representing fairs in the western United States and Canada, recognizes excellence in the fair industry at its convention and provides a forum for fairs to share successful ideas and programs.
“I am literally over the moon with pride for our team who makes the Marin County Fair such an award-winning success,” said Director of Cultural Services Gabriella C. Calicchio. “From innovative marketing campaigns to engaging agricultural and competitive exhibits programming, our fair is truly a community event that we cherish each summer. We thank WFA for recognizing our hard work and forward-thinking strategies we put forth for our fair every year.”
The 2019 Fair was bestowed with 21 First Place awards, 14 Second Place awards and seven Third Place awards. Awards included Recruitment and/or Retention Program (Paid Staff & Volunteers), Fairtime Innovative Marketing Strategy or Concept, New Innovative use of Technology, and more.
2019 Marin County Fair Award-Winning Entries:
Featured Program Awards
First Place Outstanding Achievement – Fair-time Innovative Marketing Strategy or Concept
First Place Outstanding Achievement – Recruitment and/or Retention Program (Paid Staff & Volunteers)
Individual Achievement Awards
First Place
Television Advertising – Single Television Ad
Radio Advertising – Radio Ad Series
Foreign Language Printed Marketing Campaign
Outdoor Advertising Campaign
Social Media Campaign
Any Other Advertising Campaign – Northgate Mall Window Displays
Cultural Marketing campaign – Out at the Fair, Recetas Latinas, Italian Street Painting Festival
Digital Marketing Campaign
Give it Your Best Shot – People
Year-Round Logo – Marin County Fair
Fair-time Commemorative Poster
New Animal Competitive Exhibit – Feathered Friends Day
New Non-Animal Competitive Exhibit – Over the Moon Theme Exhibits
New Innovative use of Technology – In Marketing – Animated Fair Poster
Non-Profits – Youth in Arts partnership
Crisis Management – Rabbit Abduction
New Cultural Program – Drag Story Time
Best New Idea in Maintenance – Bartolini Gallery LED lighting
Self-promoted Non-Fair Event – Inside Insights: San Quentin Arts in Corrections exhibition at Bartolini Gallery
Second Place
Single Radio Ad Foreign Language
Printed Marketing Campaign
New Event, Exhibit or Program – Space Station Museum exhibit
New Children’s Program – Over the Moon XR Virtual Reality exhibit
New Sponsorship Program – Northgate Mall Partnership
New Innovative use of Technology – In Exhibits – ShoWorks Program
New Innovative use of Technology – For the Fair Patron – Mobile Fair Website
New Community Outreach Program – Italian Street Painting Festival
Theme Program – Over the Moon!
Give it Your Best Shot – Animals
Events-Interim Events – Marin Senior Fair
Fair-time Event – Moonwalk Worlds Record
Agricultural Programming – Culinary Stage programs
Interim Event Rentals Innovative Marketing Strategy or concept – Monthly eNewsletter
Third Place
Radio Advertising – Single Radio Ad
Give it Your Best Shot – Carnival
Give it Your Best Shot – Entertainment & Grounds Acts
Special Event Logo – Marin Transit Ride Free logo
Fair Program/Schedule
Inspiring Collaboration – Marin County Poet Laureate
Television Advertising – Single Television Ad